Welcome
I’m Krista, I optimize digital experiences by helping organizations create better solutions for their end user.
I am a multi-passionate person who has a carefully crafted skill set that includes analytics, leadership, conversion rate optimization, user experience, and digital strategy. I also have a knack for taking complex ideas and distilling them into understandable and actionable next steps.
My background in fine arts and analytics gives me a better perspective to take experiences from “this is what we have” to +18% conversion rate increase YoY.