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About

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Hello

Woman wearing a black shirt and glasses standing against a blue backgroundMy name is Krista Suchy Lohse, I am a digital experience optimizer living in the snowy North. With formal schooling in the arts, an MBA, and 8+ years in the web and analytics space, my brain works in a creative, strategic way to better my client’s web presence.

I am passionate about the digital landscape and how users interact with and experience the online world. I specialize in web strategy, A/B testing, user research, and content strategy. Having executed over 150+ CRO experiments, stood up UX practices, ran enterprise testing programs, and created numerous web strategies, I have a proven track record in increasing conversion rates and optimizing websites and landing pages.

 

 

Woman standing behind a lectern facing a large screen with a persona projected on the screen

Expertise
  • Conversion Optimization
    95%
  • User Experience
    95%
  • Analytics
    80%
  • Accessibility
    75%
  • Digital Strategy
    85%
Skills
  • Quantitative / Qualitative
  • Conversion Rate Optimization
  • Landing Page Optimization
  • User Research / UserTesting.com
  • Hotjar / Clarity / Full Story
  • Statistics for A/B Testing
  • Figma / Sketch / Invision
  • Information Architecture
  • Optimizely / Google Optimize
  • Google Analytics / Adobe Analytics
  • Digital Strategy / UX Strategy
  • Enterprise SEO
Experience
2022 - Present
Senior Growth Product Manager - surefoot

Lead growth strategies for ecommerce clients.

2021 - 2022
UX Manager - Collegis Education

User experience lead building standard operation procedures, elevating the UX practice, and bringing a holistic view to web strategy practice.

2020 - 2021
Senior UX Architect - Collegis Education

User experience lead and educator across the organization for both clients and Collegis. This includes driving user research, UX strategy, information architecture, and conversion rate optimization for +10 clients at any given time. Clients: Rasmussen University, Creighton University, Bellevue University

2020 - 2020
Manager, Site Optimization - Ovative Group

Continued growing qualitative and user experience subject matter expertise for organization as a whole. Act as overarching client relationship and execution owner. Clients: Puritan's Pride, Buffalo Wild Wings, Jimmy John's, Inspire Brands, Instagram Shop

2017 - 2020
Sr. Analyst/Analyst, Site Optimization - Ovative Group

Increased potential incremental revenue by $2.5M for an eCommerce retailer in 12 months (+18.5% conversion rate YoY) through conversion rate optimization and implementing UX best practices. Clients: Michigan State Lottery, Art Institutes, South University, HelloMedicare, Puritan's Pride, Stitch Fix, Barneys New York, True&Co, Buffalo Wild Wings, Sleep Number

2015 - 2017
Site Merchandiser - maurices

Drove on-site category strategies and interpreted data to leverage customer behavioral insights converting analyses into summaries and visualizations. Assisted in eCommerce site replatform.

Education
2017
MBA, Leadership & Change - St. Scholastica

2012
BFA - University of Minnesota, Duluth

2008
AA, Interior Design - Century College

Professional Development
Mentor with MPLS MadWomen | 2019 - Present

Information Architecture Masterclass | Mags Hanley | 2021

Ask Like a Pro - Full Series | Curiosity Tank | 2021

Psychology and Neuroscience for CRO | CXL | 2020

Statistics for A/B Testing | CXL | 2020

Product Messaging & Sales Copywriting | CXL | 2020

User Experience Bootcamp | The Makery | 2020

Heuristic Framework Course | CXL | 2019

User Experience Circuit | General Assembly | 2018

What I'm Reading

Everday Information Architecture book cover      Laws of UX book cover      Jobs to be Done book cover     Color Accessibility Workflows book cover      Accessibility for Everyone book Cover      Hypothesis Testing book cover      UX Strategy book cover      The User Experience Team of One book cover      Hypothesis Testing Made Simple book cover